Following a competitive tender process, Right Now Residential was appointed by Related Argent to launch Author, their flagship Build to Rent scheme in King’s Cross. Our fully white-labelled leasing service commenced 10 months ahead of practical completion, ensuring a seamless lead-to-lease experience.

Working closely with the internal RA team, we developed and executed a tailored marketing strategy from pre-leasing through to stabilisation. This included managing paid social campaigns, optimising portal performance, and collaborating with branding and PR partners to drive awareness and lease velocity.