Camden Lock Residences

Right Now Living was appointed to bring a new long-term rental proposition in Camden to market, supporting our client from initial positioning and brand creation through to marketing, leasing and resident acquisition.

We created Camden Lock Residences as a distinct rental brand for the development, establishing its identity and positioning around its apartments, Regent’s Canal setting and location in the heart of Camden. Our team coordinated the launch across multiple channels, including professional photography, portal marketing and the creation of a dedicated development website.

The Camden Lock Residences website was built to support both discovery and conversion, with dedicated pages for one, two and three-bedroom apartments, live availability, amenities and the surrounding Camden neighbourhood. This was supported by organic search content and a digital marketing strategy designed to build visibility beyond the major property portals.

By bringing the brand, marketing and leasing journey together from the outset, we created a consistent route from initial discovery through to enquiry and viewing, while giving the development its own long-term digital presence.